Ad Council Teams Up with the Potential Energy Coalition to Put Full National Weight Behind Science Moms Climate Campaign to Accelerate Action

Ahead of Climate Week September 2026 Science Moms and the Potential Energy Coalition are teaming up with the Ad Council to bring climate action to the forefront with a nationwide public service advertising PSA campaign Leading with moms who are scientists telling their own stories the ads aim to reach families across the country with the message that climate change requires urgent action The Ad Council the nonprofit behind iconic campaigns including Wildfire Prevention Smokey Bear quotA Mind is a Terrible Thing to Wastequot and quotFriends Don39t Let Friends Drive Drunkquot takes on the most critical issues facing the country Ad Council campaigns typically garner more than 30 million in donated media time and space annuallyAccording to the Intergovernmental Panel on Climate Change39s August report this is a codered moment for humanity The window to act is quickly dwindling with just 10 years left to prevent the most catastrophic changesquotThrough this campaign Potential Energy and the Ad Council are putting a stake in the ground by going big and national to awaken and engage Americaquot said John Marshall CEO of the Potential Energy Coalition quotClimate change is not political it threatens our present and futures and requires immediate collective action from all of us Later is too latequotThrough TV outdoor and digital PSAs distributed to media outlets across the country the campaign aims to bring parents into the climate conversation The PSAs feature mothers including two of the Science Moms and powerfully and poignantly communicate the urgency risks and implications of climate change for children and future generations The TV and digital video ads initially aired in select markets and they were distributed nationally by the Ad Council last week A brand new series of outdoor and digital PSAs are debuting today All of the PSAs will run nationally throughout the upcoming year A link to the video ads can be found hereThe TV and digital video PSAs includeBy The Time Highlighting powerful milestone moments between mothers and children making it clear that we must solve climate change to preserve children39s present and futuresPersonal PSAs featuring two of the Science Moms sharing their storiesDr Melissa Burt Research Scientist in the Department of Atmospheric Science and Assistant Dean for Diversity and Inclusion Walter Scott Jr College of Engineering at Colorado State UniversityDr Emily Fischer Atmospheric Chemist and Associate Professor in the Department of Atmospheric Science at Colorado State UniversityThe creative content directs audiences to visit Science Moms39 digital platform where they can learn how climate change affects their lives get the resources to talk to other people in the community and take personal actionquotThis summer39s extreme weather events are more than concerningquot said Dr Melissa Burt founding member of the Science Moms campaign and research scientist in the Department of Atmospheric Science at Colorado State University quotI39m talking about climate change with parents in my community and everyone has the same question What will this mean for our children It39s simply past time to act we need progress and we need it nowquotFirst launched in January 2021 by the Potential Energy Coalition Science Moms aims to break down climate change in ways that are simple and relevant to moms and give them tangible opportunities to take action for their children39s future The Science Moms have created educational content distributed accurate information and provided moms with the tools they can use to act Launched with 10M in commitment Science Moms is the largest educational campaign on climate change since 2007quotAll of the research is telling us that this is a critical moment in time to act on climate change yet people still aren39t talking about it or taking actionquot said Lisa Sherman president and CEO of the Ad Council quotWe knew we needed a national campaign to meet the moment and communicate that there39s still a window of time to alter the path We39re proud to partner with Science Moms and the Potential Energy Coalition to empower moms parents and everyone to do something before it39s too late I can39t think of a more powerful messenger to change the narrative than these momsquotNote on research methodology The research was conducted by Civic Science through a nationwide poll from August 2731 funded by the Potential Energy Coalition The representative sample included 2532 Americans error 2Science MomsScience Moms is a nonpartisan group of climate scientists and mothers aimed at inspiring and educating moms nationwide on climate change The public service advertising campaign is part of an ongoing effort to demystify climate change talk honestly about its impact on families and give moms the information they need to help preserve the world for their kids For more information please visit httpssciencemomscom You can take action on our website here and follow us on Twitter Instagramamp160and FacebookThe Potential Energy CoalitionPotential Energy is a nonpartisan nonprofit coalition that brings together America39s leading creative analytic and media agencies to shift the narrative on climate change Together we are using the power of marketing to develop new narratives engage new audiences and build demand for a better cleaner more prosperous worldThe Ad CouncilThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history The organization39s innovative social good campaigns raise awareness inspire action and save lives To learn more visit AdCouncilorg follow the Ad Council39s communities on Facebook and Twitter and view the creative on YouTubeClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Ad Council Teams Up with the Potential Energy Coalition to Put Full National Weight Behind Science Moms Climate Campaign to Accelerate Action

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