Among 13 leading online-originated digital media, Buzzfeed and Snapchat have captured the imagination and loyalty of advertiser and agency executives for their innovative leadership and premium content environments. While most of the data remains proprietary from the recent MyersBizNet survey of 344 ad executives responsible for digital advertising decision-making, we’re sharing topline insights on Snapchat and Buzzfeed exclusively for TomorrowToday subscribers. Buzzfeed and Snapchat are the dominant leaders for providing innovative and creative opportunities, with more than 70% of respondents who have a relationship with these companies rating them as industry leaders. For “engaging content environment justifies premium pricing,” Buzzfeed is a dominant leader, along with Hulu, which outperforms Buzzfeed among respondents who have been working in the business 8+ years. Here are more details from the MyersBizNet survey.