Ad tech and marketing tech are the tools driving operations of the advertising and marketing industries. Related companies are therefore important for investors focused upon internet-based advertising, agency services, measurement services and enterprise software. Underlying trends are therefore particularly important for investors in large public internet-focused companies such as Google, Facebook, Twitter and large technology focused companies such as Adobe and Salesforce.com in addition to the pure-plays such as Criteo, The Trade Desk, Yext, HubSpot, RocketFuel and Rubicon Project among others. Overall, we see high single-digit to low double-digit growth, on average, with a wide range of disparate outcomes for different companies and sub-sectors. From the data, we can see that ad quality, social media management and location-based companies are among the fastest growth sub-sectors. We can also see how larger companies are generally growing faster than smaller ones.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.