AdDaptive Intelligence Expands AI Advertising Capabilities to Help Brands and Agencies Reach High-Value Audiences With Unrivaled Precision

Demand for datadriven B2B advertising is surging as brands and agencies navigate a complex digital landscape With 73 of B2B marketers using accountbased marketing ABM to target highvalue accounts and 69 of brands bringing programmatic ad buying inhouse there is a growing need for AIpowered solutions that enhance targeting and campaign execution As privacy regulations evolve businesses seek transparent cookieless strategies that ensure precision without compromising results AdDaptive meets these needs with its unified platform empowering brands and agencies to reach and engage qualified audiences effectivelyThe AdDaptive platform is a transformative AIpowered B2B advertising solution that delivers unparalleled precision and performance A key differentiator for AdDaptive is its ability to seamlessly onboard valuable customer data including Target Account Lists TALs Ideal Customer Profiles and Validated Offline Business Data By analyzing massive datasets the platform identifies and prioritizes your ideal customer accounts allowing you to personalize targeted advertising and optimize campaigns across multiple channelsMary McCarthy founder of Bostonbased MMC Media specializes in tailored media strategy planning and buying solutions for B2B brands across enterprise technology healthcare financial services and niche consumer markets As McCarthy explains amp8220Understanding the impact of advertising efforts is critical AdDaptiveamp8217s campaign analytics provide valuable insights into how businesses engage with a brand39s advertising helping the brand refine its marketing strategy with greater precision I recommend AdDaptive to my clients because AdDaptive39s AIdriven approach allows for more informed decisions and the ability to optimize outreach efforts for maximum effectivenessamp8221AdDaptive harnesses AIdriven insights and comprehensive data to power scalable omnichannel ABM campaigns across display native CTV video streaming audio and digital outofhome DOOHamp8220To be successful we need to overcome the challenge of tracking advertising attributionamp8221 said Brooke Kwasny Director of Growth Marketing at Wasabi Technologies amp8220AdDaptiveamp8217s campaign analytics provide a clear solution by revealing who within our target audience is engaging with our ads enabling us to establish a direct correlation between our customers and those interacting with our website delivering invaluable data to refine our marketing strategy and drive ongoing successamp8221Introducing the AdDaptive PlatformAdDaptive Activate Seamless data onboarding that integrates CRM data buying intent signals and validated offline business data for a holistic view of target accounts Automated Audiences enhance targeting by creating smart dynamically updated segmentsAdDaptive Reach AIpowered account identification and prioritization that focuses on reaching buying groups and decisionmakers at the highest potential accountsAdDaptive Engage Tailored sequential messaging that resonates with key decisionmakers and buying groups within target accounts Enhanced capabilities automatically move users between segments based on clientdefined thresholds powered by AI enabling dynamic creative delivery and multilevel sequence managementAdDaptive Analyze Transparent analytics and reporting that provide actionable insights into campaign performance enabling realtime optimization Enhanced site and campaign analytics offer deeper reporting dimensions seamless integration of thirdparty data and streamlined CRM and analytics integrationsquotMarketers today need targeting solutions that deliver accuracy efficiency and insights without compromising privacy or transparencyquot said Kevin Oamp8217Malley CoFounder of AdDaptive Intelligence quotWith our newly unified product suite and expanded AI capabilities we are proud to be the trusted partner helping brands and agencies navigate these challenges and maximize their digital advertising successquotFor more information on AdDaptive Intelligenceamp8217s AIpowered digital advertising solutions visit wwwaddaptivecomPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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AdDaptive Intelligence Expands AI Advertising Capabilities to Help Brands and Agencies Reach High-Value Audiences With Unrivaled Precision

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Kevin O'Malley

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AdDaptive Intelligence Expands AI Advertising Capabilities to Help Brands and Agencies Reach High-Value Audiences With Unrivaled Precision

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