Next year may be pivotal for resolving the technological and operational issues that are holding addressable TV advertising campaigns back. And if all goes as envisioned, addressable will enter the mainstream of TV sales around 2023-24. Those were some of the topline assessments of executives at some leading advertising, multichannel distribution and technology companies who took part in a virtual event last week that drew more than 1,600 people.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.