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photo Charlene Weisler September 11, 2018

Addressable Campaigns: From Data Quality to Optimization

Channel DISH Media Sales
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We are hearing more conversations on addressable that focus on data optimization and quality.  The media industry has historically relied on third-party data but as more companies can amass first-party data from their own customer pools, we are seeing a shift in how all types of data are being integrated and analyzed.  

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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