We are hearing more conversations on addressable that focus on data optimization and quality. The media industry has historically relied on third-party data but as more companies can amass first-party data from their own customer pools, we are seeing a shift in how all types of data are being integrated and analyzed.
Addressable Campaigns: From Data Quality to Optimization
![Addressable Campaigns: From Data Quality to Optimization](/media/articles/DISHPIC.jpg.550x380_q85_box-0%2C212%2C2048%2C1634_crop.jpg.webp)