About Us
Sign In Sign Up
Exclusive MediaVillage Upfront / NewFront Calendar
MediaVillage logo
Insider InSites MediaBizVillages Columnists Journalists Thought Leaders
DISH Media logo
DISH Media logo

Addressable Campaigns: From Data Quality to Optimization

Addressable Campaigns: From Data Quality to Optimization

Author

Charlene Weisler photo

Charlene Weisler

Publish date

September 11, 2018

Channel

DISH Media
8 28

We are hearing more conversations on addressable that focus on data optimization and quality.  The media industry has historically relied on third-party data but as more companies can amass first-party data from their own customer pools, we are seeing a shift in how all types of data are being integrated and analyzed.  

Page  of  Prev Next
AlertMe
8 28
Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

ADVERTISEMENT

MediaVillage white logo
MyersBizNet, Inc.
Jack Myers TomorrowToday / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

Menu

Home Insider InSites MediaBizVillages Columnists Journalists Thought Leaders

Follow us!

About Us