At either end of the multichannel bundle spectrum, DISH Media has a solution. The DISH Network division handles campaigns involving big multi-network lineups, distributed among more than 10.2 million satellite consumers. DISH Media also represents Sling TV, the multi-platform skinny bundle with more than 2.3 million subscribers. In both cases, DISH Media utilizes the two or three minutes per hour offered for affiliate sale by ad-supported networks for linear and addressable messages.
I graduated from Fordham University a little over three years ago and took a Marketing Coordinator position at DISH Media Sales, the advertising sales division of DISH and Sling TV. Today, as Head of Marketing for DISH Media Sales, I am responsible for leading the brand strategy and communications for all advertising solutions, including national video, addressable and programmatic across DISH and Sling TV. Many factors have contributed to my fast track to management -- great mentors, being at the right place at the right time and working for an innovative company that promotes deserving employees at all levels regardless of tenure -- but there is one key driver that I believe has accelerated my growth: I am comfortable with being uncomfortable.
We are hearing more conversations on addressable that focus on data optimization and quality. The media industry has historically relied on third-party data but as more companies can amass first-party data from their own customer pools, we are seeing a shift in how all types of data are being integrated and analyzed.