AdGenesis: Welcome to the "New Economy" - Michael Kelley - MediaBizBloggers

Welcome AdGenesis our newest MediaBizBloggerEarlier this Summer I began to wind down an amazing 23 year career with PwC where I helped build revolutionary digital advertising businesses like Hulu ATampampT39s advertising offerings and expanding mycokerewards to take ads from partners among others I took serious note of changes in the consumers we frequently assessed for migrating media habits and receptivity to new forms of advertising Suffice it to say that as we have ridden the storm into what we term the quotnew economyquot where consumers will never be the same and are also firmly in charge of their economic destiny Consumers are now saving money and spending more wisely They are seeking values with every purchase from cans of Coke to luxury goods They are using the word quotcouponquot more than most other search terms They pause their fast forwarding DVRs on ads where savings lights up the screen They are improving credit scores and refinancing with still low interest rates They use technology to find savings before shopping They have taken to mobile and portable devices to the degree that almost no one in America under the age of 12 is without 247 connection to the web Consumers are more than willing to give up information about themselves if they promised their data won39t be abused and will get something of high value in return that matches their new economy behaviors interests buying habits and lifestyles Consumers also love to be the first to discover and share with friends and social networks news on savings new products and entertaining ads I have recently heard that 20 of all Tweets contain a brand referenceBased on my frequent daily reviews of Facebook posts I would say it is at least this level on my social networks Foursquare is all about the promotion of local brands Forget whether it39s a good economy or bad economy Forget if it39s a bull or bear market We are in a quotnew economyquot where consumers still love brands love deals even more and love to use technology to spend their precious time watching ads and branded content of direct interest but with a promise of savingsWhen I made the decision to leave PwC I began to look for new opportunities that matched these quotnew economyquot trends I was introduced to AdGenesis by my good friends Wenda Millard and Michael Kassan At AdGenesis a new startup helmed by Richard Smullen I found all of the ingredients of a new economy play Here was a company that was the quoteharmony of branded content and consumersquot matching brands with those most likely to buy Not to sound so clichamp233 but I liked what I saw so much quotI bought in to the companyquot becoming a member of the Advisory board and where I will also spend a portion of my time as CMO AdGenesis is an quotadvertising enginequot that puts the consumers first Whether through it39s own consumer facing platform beezagcom or the private labels offerings they have with Inbox Dollars Parade Magazine and many soon to be announced others you will see them asking consumers their current buying habits offering up branded video content related to these answers rewarding consumers for actually proving they watched the selfselected ads and delivering offers or savings at the end of every single piece of content Consumers can save offers for later share with friends or use their rewards on any participating rewards program from Facebook to Paypal It actually could be a great revenue alternative for publishers who are not getting the value of display ads yet struggle with charging the quotnew economyquot consumer moreRather than hoping praying thinking or wishing the right niche within a mass audience quotmayquot be watching your ad advertisers are realizing the perfect nexus between consumers opting in desires platforms able to deliver the audience most likely to buy and rewarding all involved for higher sales AdGenesis has the only mix of experience that I have come across that does this In the quotnew economyquot everyone can win That39s why at AdGenesis we don39t just view it as the quotnew economyquot we view it as the quotconsumerrewarded economyquotMichael Kelley is CMO and on the Advisory Board of AdGenesis Michael is one of the most recognized marketers and digital advertising strategists who knows how to build and operate businesses He can be reached at michaelkadgenesisdigitalcomRead all Michael39s MediaBizBloggers commentaries at AdGenesis MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

AdGenesis: Welcome to the "New Economy" - Michael Kelley - MediaBizBloggers

Author

Publish date

Channel

Archived in

Michael Kelley

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

AdGenesis: Welcome to the "New Economy" - Michael Kelley - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Michael Kelley

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies