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Advancements in Cross Platform Measurement

Advancements in Cross Platform Measurement

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Charlene Weisler photo

Charlene Weisler

Publish date

May 12, 2015

Channel

Media Insights
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CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year’s conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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