CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year’s conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more