Advancing Diversity Honors: Verizon’s Diego Scotti

Scotti joined Bartley for a chat prior to his induction into the 2019 Advancing Diversity Hall of Honorsamp160 The two spoke about Verizonamp8217s commitment to diversity and inclusion the future of the industry and the AdFellows programamp8220Verizon has a long history of support and commitment to diversity and inclusionquot Scotti saidamp160 quotAnd marketing is one of the areas in which in the last few years we said we have not only a responsibility to increase diversity but to also specifically bring new talent that can help us in the futureamp8220One of our signature initiatives is the AdFellows program which is an eightmonth rotation program during which we partner with our agencies to create an experience that every six weeks the participants rotate across four agencies and Verizonamp8221 heamp160continuedamp160 Learn more about AdFellows hereThough the opportunity to intern in New York City can be a careerlaunching experience it can also be costprohibitive for many candidatesamp160 amp8220It is a really interesting program because all of the candidates are very diversequot Scotti notedamp160 quotWe had 20 of them last year and this year 30 and it39s all expenses paidamp160 You know one of the key things for us is to make sure that financials don39t get in the way of people having the opportunities to come to a place like New York and really experience this cityamp8221Scotti and Bartley also discussed unconscious bias training the need to create an inclusive culture and the impact of creating a sense of communityamp160amp160amp8220Verizon is a place that not only hires people of color and people with diversity but also really cares about inclusionquot Scotti saidamp160 quotYou can bring all the diverse people in the world but if they don39t feel that they are included and can be accepted and thrive in the organization they won39t stayamp160 Iamp8217ve seen the power of diversity in my own careeramp8221The Advancing Diversity Hall of Honors recognizes individuals companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion 2019 Inductees included Kat Gordon Founder and Chief Executive Officer of The 3 Movement Marc Pritchard Chief Brand Officer PampampG Ricardo Marques Group Vice President of Marketing Budweiser Diego Scotti Chief Marketing Officer Verizon Liliahn Majeed Vice President Diversity and Inclusion NBA Bob Liodice Chief Executive Officer Association of National Advertisers Madonna Badger Chief Creative OfficerFounder Badger ampamp Wintersamp160and Alma Har39el FilmmakerFounder FreeTheBidClick below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley SVP Head of DampampI Dentsu Aegis NetworkJack Myers Founder of MediaVillage and Advancing DiversityChristopher Hibma Producing Director Sundance InstituteMarc Pritchard Chief Brand Officer PampampGKat Gordon Founder and Chief Executive Officer The 3 MovementRicardo Marques Vice President Marketing BudweiserLiliahn Majeed Vice President Diversity and Inclusion NBABob Liodice Chief Executive Officer Association of National AdvertisersAlma Haramp8217el FilmmakerFounder FreeTheBidClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors: Verizon’s Diego Scotti

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Advancing Diversity Honors: Verizon’s Diego Scotti

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Karla Chrzanowski

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