Advancing Diversity Honors 2019
Jan 9th, 2019 CES
Advancing Diversity Honors 2019 View details

Advancing diversity honors + hall of diversity induction

Wednesday, January 9th, 2019 at CES Register Now

2019 Inductees

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Marc Pritchard

CBO, P&G Diversity Leadership
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Kat Gordon

Founder + CEO The 3% Movement
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Madonna Badger

CCO/Founder, Badger & Winters Gender Equality in Advertising
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Pam El

EVP/CMO, NBA Gender & Cultural Diversity Leadership
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Robert Liodice

CEO, ANA Alliance for Inclusive & Multicultural Marketing
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Ricardo Marques

VP Marketing, Budweiser Diversity & Inclusion Initiatives
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Alma Har'el

Director/Founder, FreeTheBid #FreeTheBid
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Diego Scotti

EVP/CMO, Verizon Diversity Leadership

Join Us for the 2019 Advancing Diversity Honors + Inclusive Talent Job Fair

The Advancing Diversity Honors, held annually at CES, is the media, marketing, and advertising community’s premiere event to recognize and honor best practices and solutions for advancing diversity and inclusion. Followed by the Inclusive Talent Job Fair, with recruiters from the world’s biggest agencies, tech companies and media brands, this experience honors diversity in their workforce – while creating opportunities for those entering the field.

We partnered with Sundance Institute to bring a break­through concept to CES at the 2nd Annual Advancing Diversity Honors: an immersive Creative Tensions experience created by Sundance Institute and IDEO. Creative Tensions is not a panel; it's a moving conversation that engages the entire audience. Reflecting on a tension between two poles, participants reveal where they stand on an issue by where they stand—and move—in the room. Exploring topics that lie at the heart of what it means to be human, Creative Tensions is a fresh approach to group dialogue that encourages openness and inspires empathy. Join influential leaders for CES’s most memorable event.

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Support Advancing Diversity

Join us in advancing diversity in our industry. This event is made possible by your support. A portion of proceeds funds the Jacaronda Foundation, a 501(c)3 Inclusive Talent College Relief Fund. For Custom Opportunities, contact karla@mediavillage.com

Premium Partnership Opportunities

Leadership partner (limited) $25K

Includes all benefits of Pay-It-Forward Partnership, plus prominent brand visibility as a title underwriter with 2-minute stage presence and acknowledgement of leadership in diversity initiatives, an additional table of 10 for executives or to underwrite attendance of local students, logo on Step-and-Repeat plus recognition in all general market and trade communications.

Pay-it-forward partner $15K

Premier seating for 10 during the honors presentation, full-page color ad in the 2nd Annual Diversity Hall of Honors program, name recognition from the stage, prominent listing in all printed event materials and on the video wall, Faces of Diversity slide show playing during the cocktail hour, display table for promotional material showcasing corporate diversity initiatives. Also includes opportunity to provide a recruiter and distribute materials at the Inclusive Talent Job Fair, visibility on all Job Fair print, digital and social promotional materials as well as job listings on online job portal. Will receive complete database of candidates. Use of Advancing Diversity Honors Supporter logo during CES.

Impact partner $10K

Premier seating for a table of ten, a full-page color ad in event magazine, visibility on video wall, display table for promotional material showcasing corporate diversity initiatives. Also includes the opportunity to provide a recruiter and distribute materials at the Inclusive Talent Job Fair, visibility on all Job Fair print, digital and social promotional materials as well as job listings on online job portal. Will receive complete database of candidates. Use of Advancing Diversity Honors Supporter logo during CES.

Talent partner $5K

Full-page color ad in event magazine, visibility on video wall, display table for promotional material showcasing corporate diversity initiatives, opportunity to have a recruiter and distribute materials at the Inclusive Talent Job Fair, visibility on all Job Fair print, digital and social promotional materials as well as job listings on online job portal. Will receive complete database of candidates.

Advancing diversity toolkit $3K

A compendium of diversity best practices from Honorees’ companies and other industry leaders. Distributed to Advancing Diversity Honors guests and diversity-related industry events.

Advancing diversity benefactor $850/per

Individual tickets

Support Advancing Diversity Now!

Inductee bios

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Marc Pritchard

CBO, P&G Diversity Leadership
Marc Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.

Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure anti-perspirant/deodorant brand. He has 20+ years of progressive experience in the Health & Beauty categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product and operational innovation, Marc also served as president of Global Strategy for three years, driving sustainable growth and expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.

As P&G’s top brand builder, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
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Kat Gordon

Founder + CEO The 3% Movement
Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named one of "30 Most Creative Women in Advertising" by BusinessInsider in 2016, "Visionary of the Year" by Advertising Age in 2018, and one of “Forty Over 40” women disrupting the world in 2014. She is the visionary behind The 3% Movement. Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Conference has grown exponentially since its 2012 launch and has hosted events in 16 cities globally. In addition to events, 3% conducts certification and consulting inside creative companies to help them build thriving cultures.

Kat serves as a strategic advisor to The Representation Project and BRAVA Investments and is an Activator through the SheEO Ventures network. She is passionate about unlocking the contributions of women and people of color, especially as they relate to innovation.
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Madonna Badger

CCO/Founder, Badger & Winters Gender Equality in Advertising
Dubbed the Lioness Who Roared, 30-year advertising veteran and founder of #WomenNotObjects, Madonna Badger remains Chief Creative Officer leading the brand, design, and advertising driving Badger & Winters’ success. In 2016, after announcing that she and her agency would no longer create imagery that objectifies women, the agency won Advertising Age Northeast Small Agency of the Year and the Gold award for best Digital Campaign for #WeSeeEqual, P&G's global platform to take on unconscious bias. #WomenNotObjects was awarded the first-ever United Nations award for Social Development Goal #5 for Gender Equality. One year later, Badger & Winters won the JCPenney Agency of Record business with a new brand platform that focuses on what unites Americans in this time of deep division. The agency is also AOR for Calia by Carrie Underwood, a brand they designed from the ground up for Dick’s Sporting Goods, and is proud to work with clients including P&G, MetLife, Pepsi, EA, Beam Suntory, Vera Wang, Diane Von Furstenberg, and Godiva.

Prior to founding Badger & Winters at the age of 29, Madonna began her career at Esquire and Madame Figaro in Paris, before launching the first issue of Allure. In 1990, she joined Calvin Klein and her work on the Mark Wahlberg and Kate Moss campaigns for the launch of CK One helped reinvent the company. Madonna has been featured in Vogue and WWD, named one of Daily Variety’s “The Gotham 50,” Crain’s “Forty under Forty,” and has spoken at such events as Cannes Lions 2016, the Forbes Women’s Summit, and a Clinton Global Initiative panel on advertising and gender bias.
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Pam El

EVP/CMO, NBA Gender & Cultural Diversity Leadership
As Executive Vice President and Chief Marketing Officer at the National Basketball Association, Pam El is responsible for global marketing for the NBA, WNBA, and NBA G League.  

 With more than 30 years of experience, El is recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships. Prior to joining the NBA, El was Senior Vice President of Financial Brand Marketing for Nationwide Insurance and also spent over a decade with State Farm Insurance as Marketing Vice President, where she led sales and marketing strategy for the U.S. and Canada.  Earlier in her career, El held positions with Terebeam Corporation in Seattle, U.S. West Communications in Denver, and The Martin Agency in Phoenix and Richmond. She began her marketing career in 1983 with Siddell, Matus, & Coughter, also located in Richmond.

El earned a bachelor's degree in Mass Communications from Virginia Commonwealth University.  She previously served on the Board of Directors of the Women's Basketball Hall of Fame and the LeBron James Family Foundation.  El currently serves on the board of the Virginia Commonwealth University Brandcenter and the Ad Council. 

El has received multiple distinctions: named to Advertising Age's 100 Most Influential Women in Advertising, recognized twice by Adweek as one of the 30 Most Powerful Women in Sports, selected by Black Enterprise as one of the top 50 Women in Marketing and Advertising and listed by Forbes as one of the top 25 Most Influential Minorities in Sports.   She also received an honorary Doctor of Humane Letters degree from her alma mater.  Pam and her husband, William, reside in New York City.
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Robert Liodice

CEO, ANA Alliance for Inclusive & Multicultural Marketing
Bob Liodice is chief executive officer of the ANA.  He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.  Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands.

He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Partnership for Drug-Free Kids, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and Federation of Advertisers.

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
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Ricardo Marques

VP Marketing, Budweiser Diversity & Inclusion Initiatives
For the past 12 years, Ricardo has held roles of increasing responsibility in marketing at Anheuser-Busch Inbev in Belgium, Brazil and since 2012 in the US.

In his time in the US market, Ricardo's leadership on Stella Artois accelerated its growth trajectory and Budweiser gained new momentum on the back of memorable campaigns that won cultural moments: the FIFA World Cup 2014, the Cubs World Series win or most recently with SuperBowl 52.

Ricardo studied Marketing Communications at ISNP followed by a Business Administration post graduation at ISG. Over the years he completed multiple executive programs at NYU Stern, Harvard Business School and Wharton. Ricardo resides in New York City.
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Alma Har'el

Director/Founder, FreeTheBid #FreeTheBid
Alma Har'el is a music video and film director, best known for her documentaries LOVETRUE and Bombay Beach, the latter of which was awarded top prize at Tribeca Film  Festival in 2011, was nominated for a 2011 Independent Spirit "Truer than Fiction" award, and has been taught in Harvard’s Sensory Ethnography Lab and Film Center as a “genre redefining work.”

Har'el is one of the top commercial directors working today, with campaigns for Airbnb, Coca-Cola, Chanel and P&G garnering millions of hits; winning accolades, including Clios and D&AD awards; and being exhibited in film festivals and galleries worldwide. Her P&G "Thank You Mom," campaign for the Winter Olympics gained her a DGA nomination for Outstanding Directorial Achievement in Commercials. 

In 2016, Har’el founded nonprofit initiative Free The Bid, a pledge which asks agencies and brands to promise to include a woman director on every triple-bid commercial project. As of its first anniversary, in September 2017, Free the Bid had 40 agencies and 10 major brands (including HP, Visa, eBay, Airbnb, Coca-Cola, LinkedIn, Levi’s and Twitter) on board, with pledged agencies such as BBDO and CP+B reporting hiring increases of women directors of up to 400%.
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Diego Scotti

EVP/CMO, Verizon Diversity Leadership
Diego Scotti is executive vice president and chief marketing officer for Verizon. He is responsible for linking the innovations of the company’s product team to the customer-focused operations of the business units to build the Verizon global brand, create consumer awareness and advocacy and drive customer loyalty for the brand through all channels.

In this role, Scotti oversees the global management of Verizon’s brand, including consumer insights, digital marketing, creative development and agency management, marketing effectiveness, social responsibility, sponsorships and corporate communications. Given the demonstrated power of big data and digital marketing, Scotti also oversees the leveraging of Verizon’s current capabilities to help build its global brand. At the helm of one of the country’s largest advertisers, Scotti has taken bold action to execute on Verizon’s singular purpose — to deliver the promise of the digital world across creative development, advertising, media strategy, and digital marketing.

Previously, he served as the Chief Marketing Officer of J. Crew. He also worked at Conde Nast where he was responsible for marketplace positioning at Vogue and oversaw 20 print and digital media brands. In a prior role, he was the head of global advertising and brand management at American Express where he created a number of iconic brand advertising and marketing campaigns, as well as played a key leadership role on major product innovations.

Scotti was recognized as one of the “Marketing Top 40 under 40” by Advertising Age in 2007 and was one of 21 marketers named as “Internationalists” by International Magazine in 2012. Scotti was selected by Business Insider for their 2017 “Most Influential CMO” list and was recognized by AdAge on their 2017 Power Players list for his work on driving diversity in the marketing industry.

Diego is a board member of the ANA, a member of the executive committee of the Ad Council and a trustee of Big Brothers Big Sisters of New York City. A native of Argentina, Scotti earned a Bachelor of Arts degree in advertising and marketing communications from the University of Management and Social Sciences in Buenos Aires. He currently resides in New York City with his wife and children.