The NBA has never been more popular with a cadre of superstars such as Lebron James, Kevin Durant and Steph Curry leading the way. The league has managed to grow its ratings and achieve global success while also maintaining a finger on the pulse of social issues. Pam El, its first female Chief Marketing Officer, is at the forefront of driving the process toward a zealous commitment to a diverse and inclusive NBA.
Advancing Diversity Inductee: NBA CMO Pam El
