Nearly fifty percent of US console gamers are female, according to Circana’s PlayerPulse, a monthly study tracking consumer awareness and engagement. Yet, less than 10% of these female gamers are recognized as professional esports athletes. Moreover, female esports players earn just 0.06% of what their male counterparts make. Despite exponential growth in recent years, when it comes to diversity and equity within the esports sector, there's a glaring imbalance.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.