In my prior column I reported that U.S. adspend in premium digital video has caught up with nonpremium digital video for the first time, according to Standard Media Index (SMI). A new study by Advertiser Perceptions now shows us that all forms of premium video including linear TV are seen as the best video advertising tactics for 2021. Linear TV ranks No. 1 on the list of 15 available video advertising tactics, and all forms of professionally produced video content combined add up to 77% of the advertiser sample. This compares with 16% for non-premium social media sites such as Facebook and 15% for non-premium video sites such as YouTube.
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