Advertising Accountability and Addressability: Nine Emerging Players. - Cory Treffiletti - MediaBizBlogger

This weekamp8217s edition of The RoundUp is focused on two words accountability and addressability These two words define the direction for webbased businesses in the coming months and we wanted to explore some of the companies and services that may come in handy for those of you looking for solutionsAs the economy continues to display the need for financial Ritalin to stimulate some form of stability and position ourselves for growth over the coming years weamp8217re afforded the opportunity to retrench and revisit the challenges we face for growth As many advertisers and marketers are retrenching theyamp8217re focusing their budgets against the proven methods that work and the methods that drive results This translates to a renewed focus on more direct forms of responseoriented marketingBranding dollars have been fighting a Sisyphean battle for legitimacy online for years and this recession may be the straw that broke the camelamp8217s back Brands want response and generating amp8220awarenessamp8221 wonamp8217t cut it anymore Marketers want accountability and businesses want revenue Itamp8217s a buyeramp8217s market right now so publishers are bending over backwards to secure longer term deals with advertisers and lock in partners that can drive sustainable revenue Marketers are exploring new and innovative technologies that can improve performance and meet the needs for growth This edition we explore some of these tools and servicesIf youamp8217re looking for new ways to leverage data to drive response check out MEDIAMATH httpwwwmediamathcom and MEDIA6DEGREES httpwwwmedia6degreescom MediaMath appears to take a set of data from search and marry it with behavior to target audience and drive results Media 6 Degrees takes data from the social graph and applies it to behavior to generate a stronger ROI Both profess to work for brands but I would argue the best use is for brands that want to measure ROI not just awarenessSpeaking of social media since everyone wants to find out how to monetize this everincreasing category of online OFFERPAL MEDIA httpwwwofferpalcom is quickly be on the way to building the defacto standard for creating amp8220managed offeramp8221 programs in social media If you want to monetize your social media audience whether itamp8217s a game or a survey or anything else thatamp8217s generating interest OfferPal Media can provide a solution that worksAnd just in case you arenamp8217t advertising in social media but you know your brand is there check out TRACKUR httpwwwtrackurcom TrackUr provides you with a tool to measure and monitor your online reputation in social media Understanding what consumers think of your products will help you create and deliver messages that resonate thereby driving better resultsMaybe youamp8217re looking to explore online video as a means of generating response but the costs for creative development are too high for your tastes Check out MIXPO httpwwwmixpocom Mixpo provides a way of creating managing and measuring online video ads easily for either a publisher or an advertiser Video is still growing and becoming more commonplace every day so your advertising necessitates you explore these and other creative outletsIf youamp8217re a publisher and youamp8217re looking to retain audience you need to tailor the experience to the individual and thereamp8217s no better way to do that than through localized targeted content The simplest way to provide that kind of content is through EVENTFUL httpeventfulcom The service provides publishers a way to target their audience with local content It seems easy enough to use and the results are greatAs for the iPhone this week a couple of apps to check out though they may not fit the idea of accountability or addressability but are just plan interestingamp8230TOUCHPHYSICS came to me by way of Joe Jaffe and I am instantly addicted CONCERT VAULT from Wolfgangamp8217s Vault is a must have for the music lover And for those of you who are comic book lovers check out Marvelamp8217s IRON MAN AERIAL ASSAULTThanks for readingamp8230 now get back to work

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Advertising Accountability and Addressability: Nine Emerging Players. - Cory Treffiletti - MediaBizBlogger

Author

Publish date

Channel

Cory. Treffiletti

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Advertising Accountability and Addressability: Nine Emerging Players. - Cory Treffiletti - MediaBizBlogger

Enjoying This Commentary? There's More to Love

Cory. Treffiletti

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership