In the modern era, the digital advertising revolution has supercharged the advertising sector making the advertising industry more powerful and influential than ever before, thanks to the advent of digital technologies and platforms. With this increased influence, however, has come increased scrutiny. Continued instances of unethical behavior, such as bribery and data misuse and abuse, fraud, unnecessary mark-ups and more, have marred the reputation of major players in the industry. Just in the last weeks and months, the ANA and the press globally have brought attention to several notable cases including large agencies, digital platforms and search giants.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.