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Welcome to TechNext a weekly column written by Gabe Greenberg, CEO of Octillion and GABBCON. TechNext covers what’s happening and what’s next at the intersection of tech and media.

Welcome to TechNext a weekly column written by Gabe Greenberg, CEO of Octillion and GABBCON. TechNext covers what’s happening and what’s next at the intersection of tech and media.

Advertising and the Ethical Imperative: Safeguarding Consumers, Empowering Buyers, and Navigating Economic Downturns
Advertising and the Ethical Imperative: Safeguarding Consumers, Empowering Buyers, and Navigating Economic Downturns
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The Trust Deficit in Advertising is Real
The Trust Deficit in Advertising is Real
By
Mastering the Digital Landscape: The Authoritative Guide for Retailers, Auto Marketers and DTC Brands this Holiday Season
Mastering the Digital Landscape: The Authoritative Guide for Retailers, Auto Marketers and DTC Brands this Holiday Season
By
DTC Marketing in Tough Times: Scaling Beyond Social Media

DTC Marketing in Tough Times: Scaling Beyond Social Media
In an Age of Scrutiny - What Should Political Marketers Consider?

In an Age of Scrutiny - What Should Political Marketers Consider?

Streaming’s Ascension: How Strikes, Sports Rights and Political Ad Spend Are Shaping TV’s Future in 2024

Streaming’s Ascension: How Strikes, Sports Rights and Political Ad Spend Are Shaping TV’s Future in 2024
Achieving Cross-Screen Media Success Fueled by Business Outcomes

Achieving Cross-Screen Media Success Fueled by Business Outcomes

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Gabe Greenberg

Gabe Greenberg

Greenberg, a 25+ year media and marketing veteran with ten…

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