A+E Networks’ NewFront Message: "Brands Matter More Than Ever"

The Big Message At a time when people are in amp8220decision purgatoryamp8221 over what to watch with all the choices out there AEamp8217s catalog of networks led by AampampE Lifetime and HISTORY Channel are more attractive than ever to the public no matter how when and where they are watched That ability opens the door for stronger flexible and multiplatform advertiser relationshipsHost AE Networks President of Ad Sales Peter Olsen with an assist near the end of the presentation from Vice President of Digital Media Sales Stacie DanzisWhat Worked Olsen and Danzis turning most of the pitchmaking over to a number of oncamera series hosts including Theo Wilson from HISTORY Channelamp8217s I Was There and Grandmaster Caz pictured at top direct from Origins of HipHop on AampampE They were extremely engaging and personable with what they showcased There was also a short take with the hosts of Lifetimeamp8217s podcast about easy guess Lifetime moviesWhat Also Worked Great use of video clips to illustrate key points such as the power of storytelling to present entertaining informative and inspiring TV When it came to telling AEamp8217s own operational story numerous opportunities for ad involvement were presented including shortform segments for linear and ondemand channels podcasts customized Web video series and dedicated free adsupported FAST servicesWhat Didnamp8217t Work The lack of details on upcoming TV series and outreach opportunities at AampampE HISTORY Channel and LifetimeBonus Points Coming up with the phrase amp8220decision purgatoryamp8221 and having Olsen explain it without resorting to unnecessary jargon Clear and concise always winsData Points The collective consumption of AE services across platforms increased by three percent last yearNews AE will go forward with premiering new adsupported channel 4UV pronounced Four You V this fall The service will showcase a variety of original scripted and unscripted series about underrepresented communities of color created and supervised by multicultural talent Additional FAST channels are amp8220around the bendamp8221 according to Danzisamp160 Look for a big increase in shortform segments playing on AampampE FYI and other networks and Theo Wilson developing a number of new projects for FAST channelsParting Words amp8220The engine that drives the video landscape isnamp8217t data Itamp8217s content Brands matter more than everamp8221 Peter Olsen President Ad Sales AE Networksamp8220It all boils down to sharing content with everyoneamp8221 Origins of HipHop host Grandmaster Cazamp8220We strive to be where people can get our content and have ads run in a safe environmentamp8221 Stacie Danzis AE Vice President of Digital Ad SalesClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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A+E Networks’ NewFront Message: "Brands Matter More Than Ever"

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Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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A+E Networks’ NewFront Message: "Brands Matter More Than Ever"

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