Tomorrow Will Be Televised is a weekly program covering the television scene. Journalist Simon Applebaum hosts the program, featuring live guests, breaking TV news and commentary. Guests include network TV executives, show producers/creators, entrepreneurs launching new TV services, TV critics and pundits.
Time for a reintroduction: Hello everyone! I'm Simon Applebaum, and at the stroke of midnight this past January 2, I launched my 39th year of covering the television universe.
Attendees and panelists alike at last week's Interactive Advertising Bureau Tech Lab Video Summit went public with their collective ideas on how to grow the revenue stream for advertising on smart TV sets, devices, platforms and programming services. Multiple challenges loom, but some answers are in sight.
With two months and change remaining in WGN America's current calendar year, management at the Tribune Media-owned basic cable network has its 2019 agenda locked down. When it comes to original programming, new crime and procedural-oriented drama remains king. That's not preventing production companies and independent series creators from approaching WGN America with pitches for non-crime originals, both scripted and unscripted, says Lenny Bart, the network's Vice President of Program Planning and Scheduling. WGN America's 2020 schedule of originals will maintain a foundation of crime series, but it may make room for first-run reality and comedy programs, as well.