Tomorrow Will Be Televised is a weekly program covering the television scene. Journalist Simon Applebaum hosts the program, featuring live guests, breaking TV news and commentary. Guests include network TV executives, show producers/creators, entrepreneurs launching new TV services, TV critics and pundits.
We've had a few weeks to digest what Apple showcased at its big Silicon Valley presentation. As everyone in both the technology and television universes await more details on the assortment of services the company will debut this fall, led by Apple TV+, what are the key takeaways here? Equally important, what should Apple do between now and launch to give these services their best chance to win over the American public, followed by the world at large?
On-air promotional campaigns often morph into comprehensive initiatives for television stations or the networks running them. In the case of WGN America’s six-month-old “We Play Favorites” promotion, it has become the channel’s multimedia mission statement, demonstrating a value proposition for viewers and advertisers alike.
As television stations and station group owners assemble in Las Vegas this week for the National Association of Broadcasters convention, the NAB Show, one question appears sure to dominate the conversation: Are we on track to deploy a new portfolio of services among our viewers next year, embracing the 3.0 format approved by the Advanced Television Systems Committee? Pearl TV’s answer: You bet.