For 75 years, the Ad Council has been a staunch communications partner to brands and organizations, sparking significant social change in America. There was Smokey Bear in 1944 with “Only you can prevent forest fires” and 1983’s famous "Friends don’t let friends drive drunk.” Whether the cause was safety, health or education, the Ad Council was there. With the constantly changing media landscape, including technological innovation, content clutter and waning attention spans, even the Ad Council is evolving. This includes an expansion in how it works with corporate brands, the broadening of its content creation model and a major rebrand that includes a new visual identity (see image below).
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