Despite the headlines screaming about the demise of legacy television and the arrival of cord-cutting, consumer data points to a decidedly mixed picture, where consumers straddle digital and linear, and advertisers and their agencies must learn navigate two models for the foreseeable future.
Agencies Need to Reboot Their Thinking for CTV
![Agencies Need to Reboot Their Thinking for CTV](/media/articles/devon-janse-van-rensburg-1405689-unsplash.jpg.550x380_q85_box-0%2C0%2C640%2C444_crop.jpg.webp)