The 3% Movement recently marked its tenth anniversary advocating for more women in advertising leadership roles by hosting a hybrid conference in Atlanta entitled A Decade of Difference. As their website notes, "By our very name, 3% is an organization based on metrics and bent on improvement. We believe that you are what you measure." I couldn't agree more. Pam Yang (pictured at top), an executive coach who co-founded AGENCY DEI with industry vets Amanda Wu and Jo Hayes, presented their workforce diversity tracker at the conference. To help spread the word about this important DEI tool, I cut together a two-minute video summary of her presentation on the Adland's diversity progression (not pipeline) problem, followed by some of my own thoughts, below.
AGENCY DEI: A Not-So-Secret Weapon in the War for Talent
![AGENCY DEI: A Not-So-Secret Weapon in the War for Talent](/media/articles/DSC01152.jpg.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)