One of the most active and fascinating growth spaces in marketing to age is the technological innovation that will help millions of people to "age in place"; i.e., to age successfully in the comfort of their own home. Yet, for all that's being said about these technological advances, no one's talking about the emotional consequences of aging in isolation. It's great that mom is aging in her own home instead of a nursing home, but what happens when she realizes that she's actually home alone?
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