Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the pre-eminent experts on marketing to age; his clients include prominent global brands such as Procter & Gamble.
He is also the author of two award-winning books in his Age of Aging series — The Old Rush: Marketing for Gold in the Age of Aging and Getting Better with Age: Improving Marketing in the Age of Aging.
A frequent speaker, Peter has presented at influential forums including The Internationalist, The Association of National Advertiser forums, the Luxury Daily Retail Summit, Trail Blazers: Initiatives in Art and Culture's New York Fashion and Gold Conferences, Advertising Week, and AARP and the Senior Care Marketing Summit.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
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