Peter is the founder and CEO of BoomAgers, the world’s leading ad agency dedicated to understanding aging consumers. In this role, Peter has become one of the pre-eminent experts on marketing to age and his company’s clients include prominent global marketers like Procter & Gamble.
He is also the author of two award-winning books in his Age of Aging series. The Old Rush - Marketing for Gold in the Age of Aging, and Getting Better With Age - Improving Marketing in the Age of Aging.
A frequent speaker, Peter has presented at influential forums including but not limited to The Internationalist, The Association of National Advertiser forums, the Luxury Daily Retail Summit, Trail Blazers: Initiatives in Art and Culture’s New York Fashion and Gold Conferences, Advertising Week/AARP and the Senior Care Marketing Summit.