AI Is Top of Mind

Artificial Intelligence and what it can do for both television and advertising has become a focal point for MediaLink Chairman and Chief Executive Michael Kassan.  The big ones that are top of mind: Siri, Alexa, Google Assistant and other AI-fueled audio functionality built into a growing number of smart television sets and TV-connected devices in recent months.  “We’re just seeing the tip of the iceberg here,” Kassan declared before a Paley Center for Media audience in New York last week.  “Most brands seem to have no choice but to adopt AI (in various ways).  If I had my druthers, I’d spend a whole session on this.”