Artificial Intelligence and what it can do for both television and advertising has become a focal point for MediaLink Chairman and Chief Executive Michael Kassan. The big ones that are top of mind: Siri, Alexa, Google Assistant and other AI-fueled audio functionality built into a growing number of smart television sets and TV-connected devices in recent months. “We’re just seeing the tip of the iceberg here,” Kassan declared before a Paley Center for Media audience in New York last week. “Most brands seem to have no choice but to adopt AI (in various ways). If I had my druthers, I’d spend a whole session on this.”
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.