Consider most business travelers spend an average of 90 minutes in the airport on a given trip. To advertisers, that's a captive audience with a considerable amount of "dwell time," meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off. And this positions airport advertising uniquely as a prime medium for high-impact, eye-catching displays targeted to the right audience. A new Nielsen study commissioned by Clear Channel Outdoor Americas reaffirms that airport advertising is also resonating with frequent and business flyers and influences both audiences to act.
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