Always On: Proof Consumers Are Enslaved and the Consequences for Brands - Graeme Hutton-UM

We've all been culpable at one time or another. We have glanced at our smartphone in a business meeting, or other sensitive occasion, to check our emails or social media when we know we shouldn't have. But why do we do it? Why do we feel compelled to sneak a peek at our phone even when we know it's rude while in the presence of others or it may cause us to lose our concentration in a critical meeting. This is the world of "Always On". "Always On" is the concept of our being in constant proximity to our smartphone, computer, or tablet where we feel a frequent inner urge to look and check in with that technological device which is always close to hand.