Amazon Greenlights Kids Video Series

Creative Galaxy from Blue39s Clues Super Why and Daniel Tiger39s Neighborhood creator Angela Santomero will debut first followed soon after by Tumbleaf and AnneDroids All three along with a separate group of adulttargeted comedy series were greenlighted by Amazon after their pilots were carried on the company39s Prime Video service and feedback from viewers was evaluatedquotIt39s all about the customer and creating content that customers will lovequot Amazon executive Tara Sorensen declared as she Santomero and noted TV educational consultant Dr Alice Wilder gathered for an Advertising Week breakfast roundtable Tuesday morning While each series entertains with animation or liveaction characters they encourage kids to fire up their creativity and let it rip An important trait children will have to depend upon more as they grow up and enter adult society Wilder arguedquotThe world doesn39t care about what you know The world cares about what you do with what you knowquot Wilder explained quotWhat39s important now is to develop creators and empathizers That will be key to making it in the world aheadquotIf Amazon39s programs hit the mark mothers will enjoy cowatching with kids and participating in the activity they engage in Santomero said quotYou39ll feel like picking up a glue stick and be involvedquot Beyond this initial trio Amazon plans series where there39s more focus on smart entertaining role models that inspire kids less on sassy talk and slapstick to grab attentionThanks to the viewer feedback classified by Sorensen as quotthe world39s largest focus groupquot episodes were crafted to meet specific objectives quotWe were encouraged to do more of everythingmore onair time for the characters more information on the artists we highlight on Galaxy more opportunities for interactivity even putting together segments with real kids making or doing things running after the end of episodesquot added SantomeroNo plans at this time to create supplementary material for all three shows using smart TV or secondscreen smartphonetablet applications That will come down the road Sorensen promisedquotI39m excited for the day when I39ll ask kids if they39re learning while they play and they say yesquot added WilderMore observations from Advertising Week39s passing paradeLess than 24 hours after AOL39s Monday night event advocating conversion to a programmable way of Internetdigital video ad buy life participant Magna Global is going ahead with a venture to bring programmable tech across all media At a Tuesday lunchtime panel Magna officially declared the formation of a consortium responsible for crafting new paradigms for multiple media programmable buys ESPN AampampE Networks Cablevision Systems Clear Channel MediaEntertainment and Tribune are charter members More participants forthcoming Magna promisesHere39s something you rarely see from Advertising Weeka discussion with not a single word repeat not a single word about advertising Amazon39s Tuesday morning kidvid breakfast was that rarity None of the three speakers raised the subject and given there was no opportunity for audience questions there you go Another thing absent from Amazon39s panel a clip from Creative Galaxy to expand on the discussionMonday we had the CNBCFox Business Network video crews and reporters on opposite corners of the Times Center lobby filing live interviews and reports Tuesday Bloomberg West editoratlarge Cory Johnson and crew had the lobby floor all to themselves Luck of the draw Your guessSpeaking of Bloomberg39s twicedaily hour of high tech and media news here39s something anchorperson Emily Chang Johnson or colleagues should ask a venture capitalist or angel investor or incubator exec next time they come on quotYou invest in Web content and tech smartphone content and tech tablet content and tech There are people who want to create the next generation of TV programming services and techWhy don39t you invest in themquot Love to see their answer on cameraThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Amazon Greenlights Kids Video Series

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Amazon Greenlights Kids Video Series

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