Ampersand Announcing New Polk Automotive Solutions Partnership

It is our goal to always improve the AND Platform by empowering you to reach your audiences with precision We do that by providing better insights and in turn better measurement As we continue to take an audiencefirst approach to TV buying and planning the expansion of our partnership with Polk Automotive Solutions is an important step in that journeyLeveraging Ampersand39s STB insights you can now target customers segmented by quotInmarketquot quotLoyaltyquot or quotInGarage Likely Ownershipquot Each category is further segmented by Make Model Lease or Buy Also included is every brand that has been active over the past 30 years Backed by the most reliable source of automotive data in the industry the addition of these 500 segments provide a more effective and efficient way to reach your automotive customersAll segments are available today to both managed service clients and clients who are participating in the initial rollout of our selfserve offering of the AND Platform For more information on how to get started please contact your Ampersand representative or inquire hereAs always we look forward to our continued partnershipSincerelyYour Ampersand TeamClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Ampersand Announcing New Polk Automotive Solutions Partnership

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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Ampersand Announcing New Polk Automotive Solutions Partnership

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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