An Ad Marketplace Embracing Programmatic Buys and AI Fuel GrowthFronts 2025

The Big Message With more than 90 percent of all US TV households able to watch a wider variety of channels through smart TV sets TV devices and multichannel bundles opportunities to reach diverse communities in rapid fashion via a variety of technology tools is bolstering advertiser commitments Throw in a programmatic ad environment thatamp8217s far more workable and beneficial to channels regardless of size or ad expertise and surging ad industry usage of artificial intelligencepowered practices and you have an ideal marketplace where everyone prospers amp8220We hope youamp8217re feeling empowered to move forward in very intentional waysamp8221 added Gilbert Davila AIMM CoFounder and CoChief Executive of DMIConsultingHosts Both days featured a group of AIMM and Association of National Advertisers executives guiding attendees from session to session or moderating panels and keynote presentations Bob Liodice ANAamp8217s Chief Executive was among the opening day hosts while AIMM Executive Director Karla Lucia joined Davila and colleagues for the secondday lineupWhat Worked Staying with the agenda put in place last February have half of each day devoted to public panels keynotes and networking over meals and snacks the other half set aside for meetings between services and ad reps inside a dedicated exhibition room Organizations from other media catering to audiences of color and gender radio online podcasts and print also turned out to exhibit and generate businessWhat Also Worked Using individual panel sessions to debrief attendees on the fastmoving AI scene and new programmatic sales practices One especially informative day two session focused on content and promotional partnerships matching advertisers and agencies with individual channels and program creatorsWhat Can Work Better amp160Devoting one or two panels each day to a content showcase perhaps arranged by specific audience AfricanAmericanLatinoAsianAmericanNative Americangaylesbian etc Use clips from upcoming series or events to illustrate whatamp8217s in store for viewers and advertisers In a related action put together a showcase for channels launching in the near futureData Points For the first time more than 100 media ventures more than 115 exhibited at GrowthFronts and they conducted more than 1600 advertiser and agency meetings up from more than 1100 last yearNews Look for a number of TV exhibitors to premiere free adsupported channels FAST before the end of 2025 One featured example Estrella TV parent MediaCo launching a video rendition of its popular New York City radio station Hot 97 later this springBonus Points Special appearances by The Masked Singer host Nick Cannon actorentrepreneur Carlos Ponce developing Minivela offering shortform telenovelas and awardwinning Telemundo soccer playbyplay presenter Andres Cantor All three discussed their respective paths to TV fame Attendees also were treated to breakfast and lunch buffetstyle with salmon salad sandwiches and kale Caesar salad personal favoritesParting Words amp8220I have nothing to do with editorial decisions which keeps me out of a lot of troubleamp8221 Sade Muhammad Time Chief Marketing Officeramp8220Artificial intelligence is not just about following and understanding demographics Itamp8217s about understanding cultureamp8221 Carol Castillo Frucher Executive Director and Head of CrossCultural at PHDamp8220Itamp8217s safe to say AI has seeped into every aspect of our businessamp8221 Nativo Vice President Agency and Programmatic Partnerships Carl Baumiamp8220Weamp8217re fighting for other peopleamp8217s dollars and we all should be working together to earn themamp8221 Josh Ott The Shade Room Head of Revenueamp8220I want to see ads that speak to me Advertisers should get more efficient focusing on thatamp8221 Tammy Johnson Alpha Precision Media Chief Revenue Officeramp8220GOOOOOOOOOLamp8221 Andres Cantor urged by attendees to give his signature soccerscoring call during his GrowthFronts panelClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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An Ad Marketplace Embracing Programmatic Buys and AI Fuel GrowthFronts 2025

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