For marketers, Amazon is a bit like the Australian Outback. The sheer vastness of it all is daunting and while it may appear from the outset that it is a wasteland for brand marketing, dig a bit deeper and you'll find there are vast and growing resources like IMDb Freedive and Amazon Fire TV -- just like the Outback's valuable reserves of gold, silver, uranium and copper. Equally, like the Outback the enticing landscape and sheer scale hides an equal amount of danger -- the "snakes and scorpions" -- for marketers if they don't have the proper guide to get them through.
An Aussie Guide through the Amazon
![An Aussie Guide through the Amazon](/media/articles/travis-johnson-portrait_CwM9sWQ.png.550x380_q85_box-0%2C21%2C630%2C458_crop.png.webp)