They say that the more things change the more they stay the same. The recent Advanced Advertising Summit was notable in that the issues facing the industry seem to remain the same year after year. But the good news is that technology is advancing to a point where the ability to seamlessly integrate digital and linear is ever closer to launch. Another positive change is the presence of more and more research and data executives in attendance at these types of conferences. When I first attended these events, there were few of my research compatriots there. Now we are even on sales panels!
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