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ANA on Media Transparency: One Year Later -- The Full Breakdown

ANA on Media Transparency: One Year Later -- The Full Breakdown

Author

Nick Manning photo

Nick Manning

Publish date

July 21, 2017

Channel

ANA InSites
3 16 43

On the one-year anniversary of the Association of National Advertisers' landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.  The issues raised in the transparency debate are complex and dominated the advertising industry's discourse in 2016.  (Read what Bob Liodice and Doug Wood have to say about transparency issues here.)

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3 16 43
Nick Manning photo

Nick Manning

Nick Manning has spent 30 years in the media industry, principally having co-founded Manning Gottlieb Media (MGM) in 1990. MGM became one of the most highly respected and fastest-growing Media Specialist agencies before becoming part of Omnicom in 1997. His … read more

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