ANA on Media Transparency: One Year Later -- The Full Breakdown

On the one-year anniversary of the Association of National Advertisers' landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.  The issues raised in the transparency debate are complex and dominated the advertising industry's discourse in 2016.  (Read what Bob Liodice and Doug Wood have to say about transparency issues here.)