Despite the fact that consumer confidence is at a 16-year high, the business community isn’t necessarily feeling the same love. Recently, a review of the Fortune 500 found that more than half of the companies on the list have been experiencing revenue declines over the past few years. Growth is slowing and it is increasingly worrisome as marketers look for answers. A recent article in Crain’s Chicago Business pointed out that the largest food companies in the U.S. have lost “almost $16 billion in sales over the past three years amid broad shifts in how consumers eat and shop.”
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