Ann Arbor, MI. No Daily Newspaper. Openings for Great Sellers - Bob Sherman - MediaBizBloggers

After 174 years The AnnArbor News announced its shutdown today A skeletal staff will migrate to AnnArborcom and attempt to migrate the paper39s advertisers as well Early on in my career I suppose I thought of myself as a broadcast seller And I think that if a newspaper in my market went out of business back then it would have fired my adrenalin furnace and sent me into a victory dance I was about as competitive as it got It was all about winning and losingI hadn39t learned yet what remarkable performers always knowit39s actually about winning and winning To be clear by winning and winning I don39t mean quotshare and share alikequot with other selling competitors in my case other media outlets No winning and winning is about me and the client I am serving I work hard to bring to the relationship as much experience knowledge creativity courage and good will as I can muster so that I can be a meaningful factor in the client39s growth and success I39ve found that with that as my mission my rewards are incidental but automaticand it always feels like a win And if his business does grow he is the big winnerSo while my concerns are about the client other media in my platform or another are frequently the beneficiaries of my efforts Huh It39s real simple if I39m representing a local cable system and I think the client will benefit from a supplemental radio schedule I recommend itHeck I39ve suggested when managing one radio station that a client also use others at the same time to attain the goal we were shooting for You see when I sit with a client I presumptively take on the role of his marketing doctor I39m going to see that his dreams for his business are fulfilled AND to do that for a local merchant in Ann Arbor Michigan as of today one potential arrow in my quiver is missing No dance is called forNow what about those missing sellers Okay I confess that I learned about the AnnArbor News on NPR today Look it39s Thursday as I write this So that39s four days this week already listening to Obamabashing from Mark Rush Joe and Dr Savage A few minutes of civility in the car is no sin A voice cut from a retailer in Ann Arbor caught my attention He was bemoaning the folding of the newspaper and quotdidn39t know what he was going to do to keep his customers aware of his salesquot He wasn39t ready to risk DOT COM advertisingListen folk Ann Arbor will offer a very satisfying career to a seller who sits across from a retailer and explains how Google Twitter Facebook the local online newspaper or community events organ local cable systems radio stations and diner placemats can help that business growand depending upon what stage of development the business is in any or all of those platforms might make sense Our extraordinary and uncommon seller and his lust to learn client will figure it outHow do I know the account will be an avid listener with a lust to learn Because we39ve sent an eager to help honest well schooled client focused seller to the meetingGreat SellingBob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio cable and TV to the Internet and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies He is currently in partnership with Pilot Group LLC Bob can be reached at rshermanpilotgroupbizRead all Bob39s MediaBizBloggers commentaries at Great Sellers Go To Heaven MediaBizBloggersFollow our Twitter updates MediaBizBlogger

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Ann Arbor, MI. No Daily Newspaper. Openings for Great Sellers - Bob Sherman - MediaBizBloggers

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Ann Arbor, MI. No Daily Newspaper. Openings for Great Sellers - Bob Sherman - MediaBizBloggers

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