The brainchild of Anne Bologna, Chief Strategy Officer at Crossmedia USA, and former president of the highly regarded Fallon agency, the mission of the Laboratory for Advanced Marketing (LAM) is to help marketers learn how to do their jobs better through scientific experimentation and a broader redefinition of what marketing is, to include the subconscious mind, and to move the human project forward.
Announcing the Laboratory for Advanced Marketing (LAM)
