MFM's Annual Conference is just days away, and the excitement for the event is mounting. We're very pleased that this year we'll present some panels around how advertising and marketing are becoming further entwined with finance in media and entertainment. As part of our series of sneak peeks at some of this year's sessions, MFM CEO Joe Annotti speaks with Sonia David, Vice President, Business Marketing Practice of ANA (Association of National Advertisers), who will participate in a breakout session titled "Understanding the New Economics of Media Buying and Selling," alongside Ashwini Karandikar, Executive Vice President Media, Technology, Data, 4A's; and Matt Young, CRO, Vidmob.
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Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, … read more