The programmatic and publishing deal struck between Aol and A+E Networks in early December was the first of its kind for both companies and highlights not only the potential efficiencies publishers can gain from consolidated, cross-platform ad management solutions, but also the need to develop additional tools to dynamically monitor demand and adjust pricing.
Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and h...
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