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By Philip Goldsmith January 04, 2016

Aol/A+E Programmatic Deal Highlights Need for Holistic Yield Optimization

Jack Myers TomorrowToday Economics Archive and A+E Networks Archive and Oath Archive
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The programmatic and publishing deal struck between Aol and A+E Networks in early December was the first of its kind for both companies and highlights not only the potential efficiencies publishers can gain from consolidated, cross-platform ad management solutions, but also the need to develop additional tools to dynamically monitor demand and adjust pricing.

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Philip Goldsmith

Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and h... read more

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