If you're interested in understanding actual Upfront and scatter market dynamics, without the trade press hyperbole and positioning, read on. Here's a new way to interpret the Upfront and accurately forecast the scatter market. Scroll down for our broadcast and cable network TV 2014-15-16 spending data and forecasts.
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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more