Are You Dealing With The Reasons Why Consumers Shop Online vs. In Stores? - Irv Brechner

If you39re an online etailer or a traditional store or both you39ve got to address a litany of reasons why consumers prefer shopping online vs in stores If you39re an etailer it means capitalizing on these reasons If you have a store it means combating them Either way they can39t be ignored1 Consumers believe they get the best prices and deals onlineCapitalize on it Reinforce your deals and prices in emails on your site in search etcCombat it Prove to the consumers that your stores have great deals too2 Consumers like shopping from home Capitalize on it Every chance you get pound away at this convenienceCombat it Let 39em know that they can order online and pickup in the store amp8211 the best of both worlds3 There are no crowds to avoid onlineCapitalize on it Show long lines of people waiting to pay in storesCombat it Let them know the best time to shop when there aren39t crowds4 There39s better inventory and selection online Capitalize on it Use dramatic numbers to drive home this point including the benefit of greater online inventory which is a better chance for the consumer to find exactly what he wantsCombat it Talk about how you can satisfy the consumer by getting exactly what she wants from another store or your online store5 They get better customer service online Capitalize on it Promote the availability of online chat your online store being open 247 and other customer service advantagesCombat it Talk about how educated salespeople can help you find the right items much better than someone on a phone call canThe bottom line is right or wrong many consumers believe the reasons outlined above So you need to deal with them in a way that makes the most senseFurther more and more consumers are using social media tools to aid their shopping Deloitte LP reports that 44 consumers planned to use social media for holiday shopping 51 will read online reviews and 57 will use social sites to find discountsClearly such tools were not available a decade ago and we can all see how they are impacting consumers and changing the way they shop Etailers and retailers need to adapt as wellGrab a PDF of this article httpA111acquirgynet Irv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics He39s been a pioneer in online customer acquisition since 1996 and offline for his 35year career He has developed Acquirgycom39s quotCustomer Acquisition Intel Centerquot acquirgycomintel he evangelizes bestofbreed tactics to help companies acquire customers in the digital age He can be reached at irvacquirgycom Read all Irv39s MediaBizBloggers commentaries at Customer Acquisition IntelCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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