From Automation to Emotion: Jennifer Rogers on Where Real Market Power Lives. Podcast.

In a media environment obsessed with dashboards automation and efficiency metrics Jennifer Rogers offers a reminder that growth still runs through people On the latest episode of Lead Human Rogers Executive Vice President of Consumer and Corporate Marketing at TelevisaUnivision joins Jack Myers and Tim Spengler for a conversation that lands squarely at the intersection of leadership cultural intelligence and the future of marketingThe headline insight is deceptively simple sustained success is less about mastering tools and more about mastering adaptation relationships and purposeWhen Tim opens with a grounding question about identity Rogers immediately frames her worldview around human priorities amp8220I appreciate the simple things in lifeamp8230 Iamp8217m very grounded in my relationships my family my friends Being really what mattersamp8221 That philosophy is not separate from her executive leadership style It is the foundation of it She rejects the outdated wall between personal and professional identity arguing that meaningful work is inseparable from meaningful connectionThat mindset has helped her navigate what many leaders fear most constant organizational change In 16 years at TelevisaUnivision Rogers has worked under roughly half a dozen senior leadership regimes For many executives that level of turnover is destabilizing For Rogers it is fuelamp8220You have to always be focused on the current strategic goals of your organizationamp8230 Resistance never worksamp8221 she explains Her operating model is to reorient quickly treat change as a learning opportunity and align teams around new priorities without nostalgia for what came before She adds a critical nuance even when she initially disagrees with a new direction she stays open long enough to understand its logic That intellectual flexibility is a survival skill in modern enterprisesFor Myers Report readers the practical takeaway is clear career resilience is not about clinging to a static identity It is about becoming strategically bilingual able to translate evolving leadership mandates into actionable team focusRogersamp8217 dual mandate at TelevisaUnivision adds another layer of complexity She must simultaneously serve corporate revenue objectives and authentically represent a fastgrowing Hispanic audience Her framework is integrated rather than compartmentalized Data informs audience understanding but purpose guides executionamp8220The marketplace needs to believe in my audience for themselves tooamp8230 theyamp8217re the growth engineamp8221 she says That line captures a broader industry shift As Myers notes emotional connection is reemerging as a competitive differentiator after years dominated by purely transactional metrics Rogers sees a pendulum correction underway Precision targeting matters but engagement still determines outcomes amp8220If youamp8217ve reached someone but you havenamp8217t engaged with themamp8230 winning those hearts is still importantamp8221Her amp8220howtoamp8221 advice for marketers is pragmaticUse data to understand context not just identity Knowing who is table stakes Knowing how and where to connect is where performance livesMake innovation accessible TelevisaUnivisionamp8217s inhouse studio model exists to remove friction for partners experimenting with culturally relevant creativeAnchor decisions to strategy When teams debate tactics Rogers pulls the conversation back to the North Star If an idea does not advance core priorities it does not scaleThe conversation turns especially sharp around AI and workforce anxiety Rogers neither dismisses the concern nor indulges fear Her framing is operational technology compresses lowvalue labor so humans can expand highvalue thinking She recounts how generative tools that once took designers days can now be completed in minutes The question she argues is not whether machines will change work It is how leaders redefine work around uniquely human contributionHer most quotable line may be the simplest amp8220If the job can be done by AI then whatamp8217s the job there canamp8217tamp8221 That is a leadership challenge not a technical one It demands training cultural openness and a reallocation of human energy toward judgment creativity and connectionRogers also offers a grounded perspective on career longevity Staying at one company is not stagnation if the organization itself is evolving Her own tenure feels in her words like amp8220changing jobs within the same companyamp8221 For emerging leaders her counsel is to avoid onesizefitsall thinking External perspective matters So does deep institutional knowledge The advantage lies in knowing when each serves growthThroughout the episode a consistent theme emerges clarity empathy and empowerment outperform rigid control Rogers prioritizes leaders who define a few critical objectives respect the humanity of their teams and create space for experimentation When team members push ideas she questions her instinct is dialogue not shutdown Strategy guides the final decision but trust guides the processFor Myers Report readers navigating market volatility platform fragmentation and AI acceleration Rogersamp8217 message is stabilizing Cultural fluency emotional intelligence and strategic adaptability are not soft skills They are infrastructure for modern leadershipThe full conversation is rich with practical insight and quotable moments that reward a complete listen Whether you are leading a marketing organization building crosscultural partnerships or rethinking your teamamp8217s relationship with AI this episode delivers frameworks you can apply immediatelyWatch the full episode on YouTube or listen on Spotify Apple Podcasts or your preferred platform If the future belongs to leaders who can integrate technology with humanity Jennifer Rogers offers a working blueprint for how to do exactly that

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From Automation to Emotion: Jennifer Rogers on Where Real Market Power Lives. Podcast.

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