With the Cannes Lions International Festival of creativity just ahead of us, advertisers and their agencies wait for the judgment of their peers on creativity in all of advertising, media and the use of data. Video as ever will feature strongly and often it's the winning films that live longest in the memory. With that in mind it's a good time to attend to the important matter of achieving clarity in respect of the nature of the fast evolving video advertising marketplace. A simple taxonomy that accounts for both the nature of the device and the usage of that device is required.
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