Aspiring to Connect Content, Culture and Commerce

At AspireTV quotSee Yourself Herequot is more than a brand promise and quotShop With Purposequot is more than a mantra it39s a movementA movement to change the way in which black audiences see themselves by celebrating reflecting and sharing both black culture and urban lifestyle Empowering black audiences to not just shop as a lifestyle habit but to shop with purpose and intention Understand the who and the why behind the product and most importantly support the black community through your purchaseBlack buying power is trending toward a record 15 trillion by 2021 according to the report quotAfricanAmerican Women Our Science Her Magic Nielsen Insightsquot But speaker Maggie Anderson author of The Empowerment Experiment pointed out in her stillpopular 2014 Grand Rapids TEDxTalk that only two cents of every black dollar spent in this country goes to blackowned businesses So how long does a dollar circulate in the black community Well in the Asian community a dollar circulates for a month in the Jewish community approximately 20 days and in the White community 17 days But in the black community Anderson said a dollar circulates for sixamp160hoursIn other words Black consumers are an affluent influential and important population and nationwide there are more than 26 million blackowned businesses with a combined gross of 150 billion amp8212 yet eight out of 10 fail within the first year Why According to the 2017 HuffPost Black Voices Report Lack of exposure capital andor selling powerSo what39s our response to this need and to harness the power of the black dollar We launched aspireMKTPLC to provide a onestop destination for our community in search of a uniquely blackcurated shopping experience The aspireMKTPLC powered by AspireTV connects our audience to content culture and commerceWe are the embodiment of that quotgood good girlfriendquot who knows the latest trends fashions and products that are culturally relevant to our community But most importantly we39ve created a platform to elevate black entrepreneurs and their businesses The aspireMKTPLC is a hub that supports the dreams of black business owners bringing national attention to these owners and their venturesNow just so we are clear the aspireMKTPLC is not an ecommerce experience rather we provide a plethora of benefits to highlight and elevate black businesses amp8212 providing discovery delight and goodwill Shopping with purpose on the aspireMKTPLC keeps the black dollar in the black community just a little while longerFor more on the aspireMKTPLC visit our website and follow us on Instagram and Twitter aspireMKTPLCClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Aspiring to Connect Content, Culture and Commerce

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Melissa M. Ingram

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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Aspiring to Connect Content, Culture and Commerce

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Melissa M. Ingram

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