UPtv is television’s trusted destination for uplifting shows families can watch together. With box-office hit films and network series like Gilmore Girls, Home Improvement and America’s Funniest Home Videos, alongside originals like Bringing Up Bates, Expecting and Our Wedding Story, UPtv’s programming celebrates life’s biggest moments. In 2018, UPtv will celebrate a “Life’s Biggest Moment” of its own, premiering more hours of original content than ever in its history. In addition, UPtv’s award-winning pro-social initiative, “Uplift Someone,” has inspired over 191 million people to uplift others through its social videos. Based in Atlanta, UP is a division of UP Entertainment, LLC, and partners with the Aspire network on sales, marketing and other operational services. And UP Entertainment’s new UPtv Faith & Family subscription on-demand service has quickly become the fan favorite for its all-ages lineup of family and faith-affirming movies and series.
Aspire is the television entertainment network from Earvin “Magic” Johnson that reflects the people and modern-day experiences of black and urban culture in a way that is inspiring, authentic and entertaining. Aspire is the destination for lifestyle programming that reflects how our audience lives - through food, travel, fashion, humor, music, design and film. Aspire offers lifestyle original scripted and reality series, specials and independent films as well as beloved dramas, contemporary comedies and provocative documentaries that allow you to connect and … see yourself here.
A recent survey conducted by the American Advertising Federation’s Mosaic Center for Multiculturalism and Zeta Phi Beta found alarming statistics on how the media portray black women. "Only 12 percent of African-American and Caucasian women believe there are positive images of African-American women in the media," says Mary Breaux Wright, International President, Zeta Phi Beta Sorority, Incorporated.
February’s Black History Month celebration draws attention from across the media spectrum. While general-market media brands often see Black History Month (BHM) as an opportunity to “right the ship” and compensate for a lack of diverse content, African-American-targeted brands like AspireTV reflect on black historical legacy and achievement, alongside the series, specials and movies they regularly offer to the black community. In any case, black audience expectations are elevated during BHM, and networks like AspireTV that serve those audiences year-round might feel a special obligation to raise the bar while reminding their audiences that black history is being made every day.
When it comes to content, the where is often as important as the what. Super Bowl ads are noteworthy in part because of the investment to put them there. The context especially counts: When programs premiere on UPtv they are signaling that the network’s investment is focused on uplifting and entertaining shows. Amy Winter, UPtv Executive Vice President and General Manager, joined me for an in-depth discussion about delivering on that promise to the audience she serves, using as an example the network’s newest show, Design Twins, an unscripted look at twin sisters (Heather Fujikawa (left) and Heidi Andrews pictured above) starting a design business.