AT&T AdWorks ranks first among 53 media companies for providing advertisers and agencies with advanced television solutions, and follows only Google/YouTube, Amazon and Facebook (GAF) for providing advanced market research, data resources, and analytics that support marketers' and agencies' media decision making. Verizon's Oath (AOL and Yahoo) ranks closely behind the leaders in both categories. The companies are perceived as superior to the TV networks in delivering advanced data and technology. (Scroll down for the chart) Data from the new Jack Myers TomorrowToday study among 750 advertiser and agency executives conducted for MediaVillagepositions AT&T and Verizon at the intersection of opportunity and risk.
AT&T and Verizon at the Forefront of TV's Battle for Data Equality
