Studies have indicated that audio cues can be far more effective than visual cues in brand messaging. But fewer than 10% of brand advertising assets employ audio cues, according to researchers like Ipsos. So, there's a huge opportunity for brands to benefit from audio's proven advantages in scale, efficiency, targetability and measurability. That's according to Paul Suchman, Chief Marketing Officer of the audio giant Audacy, who recently moderated a webinar on the topic called "Why Sonic Strategies are Critical for Your Brand." He noted that a brand's audio, or sonic, identity -- how it sounds --is becoming increasingly important for marketers as culture moves into the world of screenless computing.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.