This is the report of a successful Audi campaign in Denmark, which has global implications. The reason it happened first in Denmark is not accidental. Even with the delay in cookie deprecation, only 35% of the internet population of Denmark can now be ID targeted due to the high penetration of Safari and the country's strict interpretation of GDPR consent collection rules. This led to the idea of testing privacy-first targeting leaning heavily on content targeting plus allowable ID targeting and using Semasio's semantic scanning approach as the underlying platform.
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