As the television and digital video Upfront season swings from presentations to negotiations and from sizzle reels to activation discussions, marketers and their agencies are also paying closer attention to opportunities in digital audio and radio advertising. Spotify in particular is not only capturing the attention of marketers and agency execs, but is leading the media industry in innovation and creative opportunities, while lagging in measurement and performance metrics, according to a new survey conducted by MyersBizNet among 300 marketers and agency media buyers and planners. Premium and Platinum members of the MyersBizNet best practices industry cooperative have access to the full detailed reports.
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