When restless connected TV streamers express mixed views about ad-supported video-on-demand services, they’re sending us a message: The CTV ad experience needs to be better. A new study of CTV viewers by Verizon Media and Publicis points to opportunities for publishers and advertisers in this booming streaming market -- along with some educational growing pains and concerns about AVOD ad experiences. Check out the infographic here.
AVOD's Striking Impact on CTV Advertisers and Streamers
