The Oscars and the Super Bowl don't have much in common on the surface. But look deeper and the parallels become clear: Both events are the culmination of months-long seasons, designed to award the best of their respective industries. Both are massive opportunities for advertisers: Fox took in $600 million in ad revenue for Super Bowl LIV and the 2019 Oscars brought in $152 million for ABC. And that's just where it starts; these events are surrounded by ample opportunities for advertisers to reach their audiences; for example, the Oscars' red-carpet coverage on E! or all the ESPN coverage before and after the Super Bowl.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.