The Oscars and the Super Bowl don't have much in common on the surface. But look deeper and the parallels become clear: Both events are the culmination of months-long seasons, designed to award the best of their respective industries. Both are massive opportunities for advertisers: Fox took in $600 million in ad revenue for Super Bowl LIV and the 2019 Oscars brought in $152 million for ABC. And that's just where it starts; these events are surrounded by ample opportunities for advertisers to reach their audiences; for example, the Oscars' red-carpet coverage on E! or all the ESPN coverage before and after the Super Bowl.
Awards Shows are the Super Bowl of Entertainment. Here's Why
![Awards Shows are the Super Bowl of Entertainment. Here's Why](/media/articles/bigstock-Red-Carpet-Entrance-With-Red-L-33512831.jpg.550x380_q85_box-0%2C0%2C899%2C623_crop.jpg.webp)